Women of Will (WOW) aims to transform the lives of disadvantaged women in Malaysia, their families and their communities. Through a micro-credit financing model, combined with an Entrepreneurial Development Program, WOW aims to equip these women with the skills and knowledge to develop and run sustainable businesses.
Disadvantaged women are classified as single mothers, widows, abandoned or abused women, and women with incapacitated husbands living in poverty and uncertainty.